Known for her celebration

of the exuberant, the

embellished and the over-

the-top, iconic American

designer Betsey Johnson

has been ruling the

fashion industry since

the 1960s.

Fusing Betseys personas

of "Iconic American Rock

Star" and "Every Girls

Best Friend：' the Betsey

Johnson brand is

recognized worldwide for

its unique and original

designs. With its

combination of Pretty and

Punk, the brand celebrates

color, movement and

modernity, and embraces

Girl Power at any age.

Betsey Johnson

offers many products

in various categories.

For all occasions, all

ages can enjoy the

exciting world of

Betsey Johnson, vivid

and original.

The Betsey Johnson

customer is

whimsical free-

spirited and

creative.

She is both ultra-

feminine and

rocker girl and

wears the brand

as a means of

expressing her

individuality

through fashion.

With its emphasis

on originality,

bright colors and

quirky personality

in every design,

the brand appeals

to women ages 16-50,

uniting generations

through its unique

sensibility.

For the past 50

years, Betsey

Johnson has been

known for her

embellished,

bright, and over-

the-top designs.

Striving to appeal

to a younger

audience, Johnson

designed LUV

Betsey® by Betsey

Johnson-fun,

kitschy and colorful

line of accessories

and cosmetics that

maintains the

creativity and

uniqueness the

brand is know for.